Promise Secures Strategic Investment from Google and Leading Venture Firms

We’re excited to share that Promise has expanded our investor base through a new strategic investment and partnership with Google’s AI Futures Fund, joined by Crossbeam Venture Partners, Kivu Ventures, Saga Ventures and other top investors.

The North Road Company, a co-lead investor in Promise, deepened its commitment with additional capital in this round, alongside returning backer Offline Ventures. Notable angel investors include Emery Wells, founder of Frame.io, and Aaron Levie, founder and CEO of Box. These new and returning supporters join Andreessen Horowitz (a16z), a co-lead investor in Promise, in fueling the company’s continued growth.

Jamie, George, Shelby, Caleb & Dave

Since our launch last year, we’ve made tremendous progress in building a studio where imagination, artistry, and GenAI technology come together. We’re fortunate to have investors who believe in the path we’re forging and the possibilities of this new era.

"The future of cinematic storytelling belongs to those who respect the art of filmmaking—and who don’t just use new tools, but invent them to redefine what’s possible on screen. The team at Promise gets that, and that's why I'm excited about George, Dave, and Jamie and what they are building," said Michael Ovitz, Crossbeam Venture Partners.

As part of this round, we’ve forged a strategic partnership with Google, enabling us to integrate some of the most advanced AI technologies available today into our proprietary technology platform, MUSE — Promise’s production pipeline and workflow software, built with the flexibility to incorporate the latest best-in-class GenAI tools.

“Promise is one of the most forward-thinking studios we’ve encountered — operating on the leading edge of what’s creatively possible with generative AI,” said Jonathan Silber, Co-Founder & Director, AI Futures Fund at Google. “Their work with models like Gemini and Veo is helping demonstrate how this technology can enhance cinematic storytelling and unlock new creative frontiers — making this partnership a powerful example of what’s possible.”

Through the partnership — spanning technical collaboration, early model testing, and co-marketing efforts — we will also collaborate with DeepMind researchers and Google's AI teams to push the boundaries of AI-driven creative expression.

Promise is pioneering a new creative infrastructure that blends world-class artistry, cutting-edge technology, and original IP development. Our original content slate spans animation, sci-fi, horror, and fantasy, with multiple projects underway. Production on our first feature-length film is slated to begin this year, marking a major milestone in bringing GenAI-powered creative storytelling to audiences. We are also scaling GenAI training and education for the creative community through our acquisition of the world's largest GenAI film school, Curious Refuge, earlier this year, nurturing a new generation of artists and serving as an ally to the broader entertainment industry in learning and adopting this transformative technology.

We’re energized by the momentum — and grateful to be building this next chapter alongside a community of storytellers, creators, technologists, and partners who share our belief in what’s possible.